Spoak is a digital studio for interior design lovers to practice and gather. Our community isn't just a marketing channel, it’s the product.

You'll be our first dedicated community hire, and you'll build the programs that bring Spoak to life. As part of a very small team, this role is equal parts strategist and operator: you'll take a big idea, strategize and design exactly how it should work, and then make it happen. 

One day you're writing the playbook for our campus ambassador program, the next you're hosting an artful dinner party at a member’s house, and the next you're sourcing members for home tours and spotlights. 

You'll report directly to the founder & CEO, Hilah, and your work drives our two biggest growth loops: members sharing Spoak with their networks, and member-made content that brings new people in.

Most of your initiatives will follow the same arc:

1. You get the vision. You’ll get the strategic starting point from Hilah: a short brief on why we're doing something and roughly what it should feel or look like. 
2. You design how it works. You turn that vision into a detailed strategy brief. It covers all the details, from the intended audience, to the programming, to the roles and incentives, to the tools and kits, what could go wrong, and how we'll measure it. You bring it back for feedback and approval.
3. You make it work. Once it's approved, you own execution from start to finish. You recruit the people, build the assets, launch it, optimize it, and then set it up so it can run, and scale, with little employee involvement.

We're looking for someone who loves all three steps. If you only want to do strategy, or only want to be handed a finished plan, this probably isn't the right fit.

Build a vibrant and engaged online community

• Help design & build systems that encourage engagement and communication amongst members in our Conversation Pit
• Coordinate replies from real Spoak team, Tastemaker and ambassador accounts so the community never feels empty, especially early on
• Show up openly and authentically in Reddit, Facebook groups and other design communities where our people already gather, and bring them home to Spoak

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Build innovative and exciting programs to bring the community together both online and IRL

• Own our existing / in-progress digital programming end to end: 
  
  • AMAs: Find and book hosts, schedule, fill the room, moderate, and turn each session into content afterward
  • Design Club: write the spec (how it works, who joins, the cadence), launch it, moderate it, and scale it
• Run recurring prompts, challenges and games that give members a reason to come back each week
• Design & launch our inaugural campus ambassador program on 3-5 campuses
• Pitch new formats built as repeatable rituals, designed so ambassadors and local hosts can run them without a Spoak employee

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Build a program of reward, recognition and surprise-and-delight so members feel noticed, appreciated and inspired

• Design recognition that makes members want to level up inside the Spoak community, be it as a formal Tastemaker or local event host
• Own gifting, surprise-and-delight, and rewards

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Build a content strategy and pipeline powered by community content and activity

• Build the pipeline from member activity to a social post 
• Find and feature standout members, their rooms, and their designs on our social channels and in the Conversation Pit

You’re excited about owning strategy, development, and execution. You can take a high level vision and come back with a plan detailed enough that someone else could run it. But you’re happy to then run it yourself. 

You welcome feedback and still own the outcome. You're happy to have your plan pushed on and redirected, but you don't wait for permission once it's approved.

You've built or grown a community before, at a consumer brand,  creator business, or tech company that bridges in-person community.

You'll do any part of the work. You're equally comfortable writing a program spec, moderating a tense thread, and arranging a tablescape for a dinner party in someone’s dining room.

You have great taste, or at least a sharp eye for it in other people. You love interiors, design or making things.

You write well and quickly, in a warm voice with a point of view. 

You write clear briefs. You can lay out how something works, what it requires, and what could go wrong in a format that's easy to collaborate and give feedback on.

You follow through. Nothing falls through the cracks. You don’t need to be reminded or nudged to get anything done.