As we’ve watched the creative platforms around us succumb to AI generation, our stance on this has crystallized into a red line that cannot be crossed.
Said simply: AI does not, has not, and will not, make any creative judgment calls inside the Spoak ecosystem. Every single Spoak design is created by a real human.
Some examples of how we use AI in practice:
Magic Render takes the design that you created and makes it photorealistic. AI is helping us convert a 2D design file into a 3D image. It is not influencing what that design contains.
Magic Upholstery allows you to reupholster furniture with any fabric of your choosing. AI allows that to happen in seconds, as opposed to the painstaking manual process of creating a pixel-perfect mask of the furniture item. AI makes no creative call on the fabric or the furniture item in question when it reupholsters.
While this feels morally unambiguous to us, what we’re still left to contend with is the environmental impact. To combat this, we donate a percentage of our membership proceeds monthly to Carbon 180.
We chose Carbon 180 for two reasons:
Our donation is contingent on our user base each month, and therefore is difficult to report on, but as of writing, it contributes to over 6 metric tons of CO2 removed from the atmosphere every year.
(Spoak is not affiliated in any manner with Carbon180. For more information about Carbon180’s work, please visit www.carbon180.org)
If you have any questions or concerns about how Spoak does and does not use AI, please email exec@spoak.com.
