Meet Daniela Ulloa, Urban Outfitters Design Challenge Winner

For architect Daniela Ulloa, the world of art and design has been engrained in her from a young age. She was thrilled to put her design know-how to the test in our latest design challenge with Urban Outfitters. In this challenge, we asked members to design a room in the theme of one of Urban Outfitters’ new home lines: Retro Roomies, Deco Dreams, or Modern Naturals. Daniela went the retro route with beautiful, punchy shades of orange and yellow mixed with wavy decor that just makes you want to wiggle under the disco balls. (Just us?)

We had the opportunity to sit down with Daniela and learn more about her background, the inspiration for this design, and more. Let’s get into it!

Hi, Daniela! Please introduce yourself.

Hello! I'm Daniela, I’m a licensed architect with 10 years of experience in interior design. Currently, I have the privilege of leading the rendering department at FORM Kitchens.

Originally from northern Mexico, I have been living in Mexico City for the past 8 years. I have a strong passion for colors and patterns. Just a few months ago, I came across Spoak, and I was truly amazed by all the incredible features and endless possibilities the app offers for bringing ideas to life.

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What 3 emojis would you use to describe yourself?

✨🔥⭐

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What was the vision for your winning design in this challenge?

I wanted to bring back the wonderful memories of living with roommates. Back then, we used to have parties (that’s why I added the disco balls), but we also made sure to create a warm and welcoming atmosphere with little touches that made it feel like home.

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What does your relationship to design look like?

Ever since I was a child, I've had a deep fascination with art in all its wonderful forms. Even in elementary school, I couldn't resist attending music festivals, and I happily immersed myself in painting classes for many years. This burning passion was ignited by my incredible grandmother, a true professional in the world of painting. She always lovingly encouraged all of her grandchildren to explore a hobby connected to the arts.

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What’s your most prized possession at home?

A painting of a flower made by my grandmother. I've been keeping it with me since my teenage years, and it has been a cherished piece in all the places I've lived in up to now. Even though it's not big in size, it holds great sentimental value as it was painted in 1977. I attribute my love for architecture and interior design to my grandmother, and this painting serves as a constant reminder of how much I owe to her as a passionate person for fine arts.

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What do you do on your time off to recharge creatively?

I usually enjoy staying at home, sipping a glass of wine, and reading design magazines like Architectural Digest, which is my favorite. I also love going for walks with my husband and our little dog, Nacha, and discovering new coffee shops. As a coffee addict, one of my hobbies is finding new places to enjoy a cup of coffee and watch the sunset. It's a simple pastime, but it inspires me a lot.

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What’s something you’re looking forward to right now?

My upcoming 2-week vacation where I'll mostly be staying at home, making some arrangements, and redecorating with my UO prize :) I'm really excited about having the perfect time to recharge some energy before the end of the year.